Many mail pieces/packages would get better results by moving
the offer to the very start of the copy. That’s because all readers look for a
hook as they quickly scan any advertising material … and drift away instantly
if they don’t see value immediately.
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This is an open forum for small business marketers to share
new ideas, valuable tips and proven strategies that make our companies’ communications
the most relevant … and powerful. We’ll be watching the trends – what works and
what doesn’t – and reporting the results to you.
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